He even invokes cognitive science to explore the complex and sophisticated neural processes at work when one person coins a pun and another person struggles to understand its multiple layers of. Skillfully weaving together stories and evidence from history, brain science, pop culture, literature, anthropology, and humor, The Pun Also Rises is an authoritative yet playful exploration of a practice that is common, in one form or another, to virtually every language on earth. Skillfully weaving together stories and evidence from history, brain science, pop culture, literature, anthropology, and humor, The Pun Also Rises is an authoritative yet playful exploration of a practice that is common, in one form or another, to virtually every language on earth. The author, a former World Pun Champion, has researched thoroughly the rise and fall of the pun as an accepted - and often celebrated - literary form. In The Pun Also Rises, John Pollack-a former World Pun Champion and presidential speechwriter for Bill Clinton-explains why such wordplay is significant: It both revolutionized language and played a pivotal role in making the modern world possible. In The Pun Also Rises, John Pollack-a former World Pun Champion and presidential speechwriter for Bill Clinton-explains why such wordplay is significant: It both revolutionized language and played a pivotal role in making the modern world possible.

But such attitudes are relatively recent developments. The Pun Also Rises: How the Humble Pun Revolutionized Language, Changed History, and Made Wordplay More Than Some Antics by John Pollack is a non-fiction book. The pun is commonly dismissed as the lowest form of wit, and punsters are often unpopular for their obsessive wordplay.

The pun also rises